Emma Robinson

Director, Member Operations / Merlin



Emma is Director, Member Operations at Merlin – the independent’s digital music licensing partner. Emma works closely with Merlin’s digital service partners, which number nearly 40 and include Apple, Deezer, Meta, Peloton, Spotify, Tencent and TikTok, on an increasingly varied landscape of rights management tools, provider programmes and operational opportunities. Emma also strategically supports the organisation with commercial insight to members’ rights; the Merlin membership includes independents such as Amuse, Armada Music, Beggars Group, DistroKid, IDOL, Kontor New Media, Ninja Tune, ONErpm, Secretly, and hundreds more. Building out the Member Operations team to drive efficiencies for members and partners, Emma is particularly interested in how the industry can use technology to solve complex challenges. Always proud to be able to work with amazing independents on a daily basis, Emma spends her spare time collecting vinyl, nerding out on digital music and tech developments and planning her next travel adventure.

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