Founder and Director / Tallinn Music Week
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Helen is one of Estonia’s most celebrated cultural entrepreneurs who promotes and produces concerts, festivals, and social campaigns. She has helped develop the export and marketing strategy for Estonia’s creative sector. Helen is an outspoken member of the Baltic-Nordic creative community, vocal on equal rights, diversity and internationalization.
Based in Estonia, Helen been a music promoter and events producer for 15 years. Having worked at Baltics’ biggest concert agency BDG (currently LiveNation) as an international talent booker, she established her own music promotion company Musiccase in 2008, which has promoted Morrissey, Sigur Ros, Patti Smith, Feist and Regina Spektor to mention a few.
Helen is the founder and owner of Tallinn Music Week. Having started out as a music industry conference and showcase festival in 2009, TMW has broadened its concept further into an all-encompassing city festival, covering arts, design, technology, city space and food culture, and discussing various societal issues within its talks sessions, presentations and conference panels. In 2017 Tallinn Music Week hosted over 1,300 conference delegates and 37,000 festival visitors, around 2000 of them international guests.
Helen is a board member of Music Estonia, previously also a member of former President Toomas Hendrik Ilves’ Think Tank. In 2014 Helen was awarded with the Tampere Music Award at Music & Media Finland’s industry gala for Exceptional Achievements in Music Business, in 2015 she was nominated the Citizen of the Year by Estonian Ministry of Culture and in 2016Estonian President Toomas Hendrik Ilves awarded her the Order of White Star of IV Class for her contribution to Estonian music life and civil society. Helen is an outspoken member of the creative community, vocal on equal rights, diversity and internationalization.