Just look at Samuel Bach if you want to see – and hear – what can happen when kids are banned from screen time. He was 14 when his parents pulled the plug on him spending endless hours on his phone. He ended up sitting in his room with a pen and paper. What now? The answer was obvious: write songs. He soon lost himself in his creative fervour and wrote his first material of signature value with ‘Dreams & Prophecies’ (2021) and ‘Weil du’s bist’ (2022). In 2022 alone, the autodidact released no fewer than 13 singles that was devoured by a steadily growing fan base. Ultimately, however, it was songs such as the laid-back romantic ‘Rosaroter Tee’ and the modestly poetic ‘In der Zeit verlieren’, some of which he recorded with producer Alfonso, that earned him a stream count running into the tens of millions. This alone earned him a place on Amazon Music and DIFFUS’s ‘Artists To Watch’ list, even if this is probably just the beginning. In September, bac will take us through his already prolific repertoire of witty but unpretentious songs that span rap, pop and indie.