Die NO ANGELS Content Alliance

Catalogue-, Content- & Community-Marketing am Beispiel der No Angels

Sessions / Marketing / Advanced

german

With the No Angels' anniversary album, BMG succeeded in producing the most successful German reunion of this year.

With four no. 1 hits, three no. 1 albums and more than 5 million records sold, No Angels became both the best-selling German girl band of all time and the most successful girl band of the 2000s.

In November 2020, BMG takes over the Recorded catalogue from Cheyenne Records and makes the music of the No Angels available in streaming for the first time. In no time at all, a new hype arises around the girl group.

In response to the overwhelming response from fans, the No Angels release the celebration version of their debut single 'Daylight In Your Eyes' in February of this year, followed by the anniversary album 20 in June, which makes it to the top of the German charts. The campaign has been accompanied by the Bertelsmann Content Alliance companies from the very beginning.

Feline Moje, Director Recorded Music GSA, explains to us how the BMG team placed these catalogue treasures once again in the heart of the community to revive the No Angels' story for their 20th anniversary.

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