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Esports - The New Frontier For Music?

Sessions / Talk / Creative Tech, Marketing, music.brands.(e)motion / Basic


Esports is more than just a rapidly growing field - it’s a culture of its own, with its very own codes.
But what the field is lacking so far is a „sound” of its own. Some first experiments have been successful, such as Universal with its own esports label or Travis Scott with in-game song reveals.
But the battle has not yet been decided. This keynote is intended to grant some first insights into the culture of esports - along with a glimpse into the chances for music within the scene.

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