Com­mu­ni­ty is Key

Warum Reichweite keine Währung mehr ist und wie ich meine Community aktiviere.

Session
LocationEast Hotel / Amber
Panel
Marketing & Fan Engagement
Artist Development
DE
This date is in the past.

Attention spans are shrinking, the competition for audiences is fiercer than ever, and reach alone no longer guarantees sold-out events. That is why successful festivals, artists, and even business events and trade fairs are increasingly banking on their communities.

This panel explores how organizers can boost revenue through community building and engagement. What can we learn from success stories like OMR, Parookaville, or specialized trade fairs like THE VILLAGE?