More than fol­lo­wers: Building lasting com­mu­nities

Session
Time
-
o'clock
LocationEast Hotel / C1
Panel
Marketing
EN

Community grows from real connection, trust, and shared experience. So, what does it take to move beyond passive reach and foster an active, loyal fan base? How can artists turn their audience into a vibrant, engaged community that grows with them?  

In this session, we explore concrete strategies for meaningful community building—through authentic communication, creative collaboration, and platforms that encourage direct interaction. What formats and tools empower artists to connect more personally? How can fans be invited to participate, not just watch? And how do you maintain relationships at scale? 

We’re joined by a powerful lineup of speakers, each of them representing a specific community style and knowing exactly what it means to build active communities with purpose.