Off we go: The 10th Reeperbahn Festival, the jubilee edition, opens its gates today and if you still don't know where to start today, we have a few ideas for you:

For conference guests:

Tom Silverman: The Music Business is NOT the Record Business, 4 p.m., Schmidtchen

• Tom Silverman, CEO Tommy Boy, US, will hold a keynote as part of the VUT Indie Days.

Kontor New Media Live Lounge, 6 p.m., Zwick

• Live in Concert: We Are Stereokid | Sonic State 

Austrian Heartbeats Reception, 8 p.m., Jazz Café

• Join Austrian Music Export for a networking drink in the Jazz Café to meet the Austrian labels, agencies, publishers and artists.

Startups@Reeperbahn - Aftershowparty, 9 p.m., Bahnhof Pauli

• All Reeperbahn Festival delegates are welcome to celebrate together at this Aftershowparty of Startups@Reeperbahn!

For festival guests:

Cobrasalon.Cobra – Future, 2 p.m., Damensalon

• Secret stories from residents and festivalgoers.

Tell Us Your Stories, 4 p.m., Millerntorwache

• The sandbank in the sea of this spectacle.

Josin, 8 p.m., Prinzenbar

• Enchanting the audience with a tender, but insistent voice.

Lea Procelain, 9 p.m., Prinzenbar

• Wall of Sound generated by using drums, percussions and samplers.

HÆLOS, 9.45 p.m., Moondoo

• Indie pop music with falsetto vocals and elements of funk and soul.