From 08 March to next Sunday evening, SXSW will show its visitors a versatile programme providing profound insights into the development of the areas digital, movie and music. It has become an annual tradition for the Reeperbahn Festival team to take part in its creation.

"Reeperbahn Hamburgers" – Receptions
"Reeperbahn Hamburgers" has been an inherent part at the location Downtown Burgers, directly at the Austin Convention Center. Over a period of three days, Reeperbahn Festival presented itself with the Hanseatic city of Hamburg at this popular and well-attended venue, offering international representatives of the digital and music industries a platform for information, networking and exchange. 

"Empowering Women in Music" – Showcase
Last Monday evening, Reeperbahn Festival, together with the initiative "Keychange", presented a selection of international female artists, including the new "Keychange" ambassador and rapper Mavi Phoenix (AT), the band Gurr (DE) that has already been supporting the initiative for a while, Lowly (DK), the indie-pop quintet around the singers Nanna Schannong and Soffie Viemose, as well as singer-songwriter SOAK (UK) at the Palm Door on Sixth club. The showcase was was funded by the Federal Government Commissioner for Culture and the Media upon a decision of the German Bundestag.

"Empowering Women In Music" – Panel Discussion
The event "How to achieve a gender balance in the music sector - comparing aims and measures in Europe and the U.S.", taking place at the German Haus, compared different insights and measures for gender equality in the two markets, contrasting the European initiative "Keychange" with US initiatives. 

Taking part in the discussion were:

• Vanessa Reed, (PRS Foundation, UK) 
• Andreya Casablanca and Laura Lee, singers of the band Gurr (DE)
• Danielle Middleton (Sony ATV, US)
• Maria Gironas (YouTube, US) 

Hosted by: Sharyn Goldyn (School Night, US)  

"Immersive Experiences" – Panel Discussions
The well-attended sessions on immersive media also took place at the German Haus:

• „The Future of Us: Exploring Immersive Media and Creating New Social Experiences” (Foto)
• „Curation of Events at the Intersection of Art, Science & Technology. Creating Meaningful Experiences”

"Immersive Experiences" – Presentation of the commissioned work "Symphony Of Noise VR" by Matthew Herbert
Reeperbahn Festival gave a first taste of its Hamburg event at the German Haus on 12 March by presenting the "Symphony Of Noise VR" by Matthew Herbert. The work, specially composed for presentation at Reeperbahn Festival, merges the compositions of the British sound scientist with virtual reality, thus creating an innovative music adventure to be experienced in September. 

All panel discussions took place in the course of the program "Deutschlandjahr USA", funded by the German Federal Foreign Office and organized by the Goethe Institute and the Federation of German Industries (BDI). In this context, Reeperbahn Festival, in cooperation with re:publica and next media accelerator, will present its "Sequencer Tour" program at various locations across the US.

The next international stops of Reeperbahn Festival are:

• 05 – 08 May 2019 in Nashville/Tennessee, in the course of Music Biz
• 18 – 19 May 2019 in Beijing, China in the course of WISE
• 17 – 23 June 2019 in New York City/New York, USA in the course of A2IM Indie Week