This past week the focus of the international digital, media, and music industries once again shifted to Austin, Texas, where the 32nd edition of the world’s largest gathering of the creative industries, South By Southwest (SXSW), took place. Reeperbahn Festival was in attendance – its tenth time at SXSW – with a number of activities:

On 15 March, Reeperbahn Festival hosted a business event at “Reeperbahn Hamburgers”, followed by a showcase featuring six bands and artists at Friends Bar on Austin’s 6th Street. 

After playing several guerrilla street gigs, Meute performed at the Reeperbahn Festival showcase – wherever the band went, a couple of notes was all it took before everyone was up and dancing.

At the showcase, Meute’s gig was followed by performances of the psychedelic rock band Blackberries, Fishbach, and celebrated electro-pop acts Vita and the Woolf and CIFIKA. Unfortunately, Ace Tee had to cancel her showcase appearance.

The Reeperbahn Festival team was also available on several days for burgers and beer at Reeperbahn Hamburgers, presented by the City of Hamburg, or at Barracuda and had the chance to meet old and new contacts and sucessfully represented the upcoming Reeperbahn Festival New York Edition in June and the ANCHOR - Reeperbahn Festival International Music Award in September.

With so many positive impressions from Texas, the Reeperbahn Festival team will now turn its attention to New York City, where part two of the Reeperbahn Festival’s activities in the North American music market – the Reeperbahn Festival New York Edition – will take place from 18 – 23 June 2018.