The creative trade fair South By Southwest (SXSW), which takes place in Austin, Texas, is considered as a pioneer and source of inspiration in terms of innovation, creativity and diversity in the US music market.


As Europe's largest club festival and platform for pop culture and the music industry, we are once again represented at SXSW this year with an extensive one-day program.


Together with Hamburg Music and Keychange - our initiative for gender equality in the music industry - we await you as international music industry representatives to exchange ideas at the matchmaking and reception and present up-and-coming acts from Ireland, Scotland and Germany.

That was RBF @ SXSW 2024:

© Miguel Murrieta


March 14 from 2:30 - 4:30 p.m. - East Austin Hotel

A2IM, AIM, CIMA and Reeperbahn Festival invite you to an exclusive matchmaking event in "The Corner Room" at the East Austin Hotel on March 14 from 2:30-4:30 pm. This tailor-made session provides music industry professionals with the opportunity to engage in carefully curated 1-on-1 meetings, fostering connections with potential new business partners.

If you're a music industry professional in areas such as label, distribution, publishing, live, management, PR, music tech, or related sectors, and you're based in the U.S., Canada, UK, or the EU, or if you have a compelling connection to these regions from elsewhere in the world, please consider applying for this matchmaking session.

Application Form

(Confirmations will be sent by e-mail at the beginning of March) 


March 14 from 4:00 - 7:00 p.m. - Shangri-La

We are excited to continue the tradition of meeting hamburgers while eating hamburgers at SXSW - this time we're back at Shangri-La on Thursday, March 14. Hamburg Music, Reeperbahn Festival and Keychange invite you to meet and network with representatives from music and creative industries in Hamburg and the rest of Germany. Join us for free food and drinks and find out about plans and partnership opportunities for 2024 and beyond.

Please note: Registration for the reception is only possible for SXSW badge holders - please register here in time!


March 14 from 7:00 p.m. - Shangri-La

Selected newcomers, past winners and nominees of the ANCHOR - Reeperbahn Festival International Music Awards, as well as acts from the Keychange initiative for gender equality in the music industry, will perform live on stage at Shangri-La on March 14, 2024 from 7 pm.

As the largest club festival and platform for the music industry in Europe, we are bringing these up-and-coming acts from Europe to the SXSW stage:

  • 7:00-07:40 pm orbit (German Music Talent)
  • 8:00-08:40 pm Stella Rose
  • 9:00-9:40 pm VLURE* (ANCHOR Nominees) | Minimal Schlager
  • 10:00-10:40 pm Lucy Kruger & The Lost Boys (Keychange Participants)
  • 11:00-11:50 pm Holly Macve (ANCHOR Nominee)

*VLURE have canceled at short notice, Minimal Schlager will perform instead

Entry is permitted for all SXSW badge holders.