RBF @ SXSW

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RBF @ SXSW

 

The creative trade fair South By Southwest (SXSW), which takes place in Austin, Texas, is regarded as a pioneer and source of inspiration when it comes to innovation, creativity and diversity in the US music market.   

 

As Europe's largest club festival and platform for pop culture and the music industry, we were once again represented at SXSW 2024 with a one-day program.  

 

Together with Hamburg Music and Keychange - our movement for gender equality in the music industry - we welcomed you as international music industry representatives to exchange ideas at the matchmaking and reception and presented up-and-coming acts from Ireland, Scotland and Germany.   

That was RBF @ SXSW 2024:

Matchmaking

March 14 from 2:30 - 4:30 p.m. - East Austin Hotel

A2IM, AIM, CIMA and Reeperbahn Festival hosted an exclusive matchmaking event on 14 March from 2:30-4:30 pm in The Corner Room at the East Austin Hotel. This bespoke event offered music industry professionals the opportunity to network with potential new business partners in carefully selected 1:1 meetings.  

Reception

March 14 from 4:00 - 7:00 p.m. - Shangri-La

Wir haben uns gefreut, die Tradition unserer Hamburger Reception auf der SXSW fortzusetzen - dieses Mal waren wir am Donnerstag, 14. März von 16:00-19:00 Uhr zurück im Shangri-La. Hamburg Music, Reeperbahn Festival und Keychange haben euch eingeladen, euch mit Vertreter*innen aus der Musik- und Kreativindustrie in Hamburg und dem Rest Deutschlands zu treffen und zu vernetzen. Es gab wieder unserem berühmten Hamburger und es bot sich den Teilnehmenden die Chance, mehr über Pläne und Partnerschaftsmöglichkeiten für 2024 und darüber hinaus zu erfahren.  

Showcase

March 14 from 7:00 p.m. - Shangri-La

Ausgewählte Newcomer, frühere Gewinner*innen und Nominierte des ANCHOR - Reeperbahn Festival International Music Awards sowie Acts aus der Keychange-Initiative für Geschlechtergerechtigkeit in der Musikindustrie, waren am 14. März 2024 ab 19 Uhr live auf der Bühne im Shangri-La zu sehen. 

Als größtes Clubfestival und Plattform für die Musikindustrie in Europa, brachten wir diese aufstrebenden Acts aus Europa auf die Bühne der SXSW: 

  • 19:00-19:40 Uhr orbit (German Music Talent) 

  • 20:00-20:40 Uhr Stella Rose 

  • 21:00-21:40 Uhr VLURE* (ANCHOR Nominee) | Minimal Schlager 

  • 22:00-22:40 Uhr Lucy Kruger & The Lost Boys (Keychange Participants) 

  • 23:00-23:50 Uhr Holly Macve (ANCHOR Nominee) 

*VLURE haben kurzfristig abgesagt, stattdessen traten Minimal Schlager auf 

Lucy Kruger & The Lost Boys

Lucy Kruger & The Lost Boys is an art pop/alternative band based in Berlin. The group, founded by South African-born artist Lucy Kruger, is known for creating music full of atmosphere and intensity. Their prolific output and memorable live shows have attracted attention from both audiences and critics alike.

Lucy Kruger has earned a reputation as a unique and accomplished vocalist and songwriter. In 2023, she co-wrote and recorded a song with the well-known music group, ‘The Frank Popp Ensemble.’ She also features as a vocalist on the latest releases of ‘The Underground Youth’ as well as the highly respected alternative group ‘Swans.’

Holly Macve

A heavenly voice couched in spellbinding western noir ballads, with a devastating emotional delivery, Holly Macve explores a dreamlike, pictorial world within her songwriting; English Rose meets Mulholland Drive Lynchian glamour. With vocal notes of Chris Isaak and Patsy Cline and a unique skill of writing timeless melodies, Macve evokes a warmth and transcendence comparable to a black and white film from the 1950’s.

Having released two critically acclaimed records, she is currently recording and producing her new album, which she describes as her most honest storytelling to date, exploring themes such as abuse, existential fear, the rise, and demise of romantic relationships, and life through the eyes of a melancholic, yet hopeful, self-confessed dreamer.