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Heinrich Paravicini

President / Art Directors Club Germany



Heinrich Paravicini grew up in Paris as one of three sons in a family of academics. Japanese manga children’s series on French television and the wide range of museums in Paris inspired him to start drawing when he was six years old.

He completed his secondary education in Germany and shortly afterwards began a graphic design course at Muthesius University in Kiel. It was there that he founded the magazine Mutabor with fellow students in 1993. His friendship and work with Johannes Plass earned the publication an international reputation and made the two men inseparable. Joint projects for clients in Munich and Hamburg finally led to the emergence of the design agency Mutabor, which he set up in 1998 with Johannes Plass and continues to run with him to this day.

Heinrich Paravicini is co-owner, managing partner of Mutabor and its CCO. The agency employs 140 people and specialises in brand identity, experience design, digital and architecture.It is ranked among the biggest design companies in Germany and is currently the biggest German owner-run design agency.

Heinrich Paravicini is president of the German Art Directors Club and also sits in various national and international panels of design juries. In addition, he gives talks on design both in Germany and abroad.

He lives and works in Hamburg and wherever MUTABOR projects are born.

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