Tara Emely

Capturing the spirit of the times in a Burberry bag, Tara Emely delivers a laid-back soundtrack for Gen Z. With beats and bars that are as danceable as they are provocative, this self-assured jack-of-all-trades is shaking up the German rap scene from behind. In “Viva La Chica” (2025), the bass pumps beneath a whispering flute sample, whilst Tara celebrates her own rise. Empowerment and femininity, authenticity and confrontation are at the forefront of her work. Her designer obsession has no trouble taking on the next social media hype, putting lifestyle trends and the narcissism of advertising figures to the test. Nevertheless, the fun and irresistible catchiness of tracks such as “Baddietransfer” (2024) and “Jelly Beans” (2025) take centre stage: They’re always fresh and different yet also showcase the stylistic evolution of an artist whose talents extend beyond rapping to include design, video production, photo shoots, fashion, and photography. All of this is topped off with influences from techno, UK bass, and trap, which also lend her latest single, “ADHS CHICS” (2026), a confident, stylish edge.

Admission to this event is included with a Reeperbahn Festival Conference ticket, Reeperbahn Festival Ticket or a Spotlight On: Hip Hop Culture ticket.