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Sessions / Keynote / Marketing, music.brands.(e)motion / Basic


The "Adopotify" campaign of the animal protection association Munich is based on the insight that also dogs have an individual taste in music. To convey dogs in a direct way, we placed the user videos of shelter dogs with the same music taste, on Spotify.
We were amazed how much resonance this small project generated: All dogs were adopted after 7 days and the press went crazy first in Munich and then suddenly all over the world.

This session will be performed in German.

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