Female Music Management Reloaded:

From fan to entrepreneur

Sessions / Panel / Marketing / Advanced

english

Last year's session on "Female Music Management" showed how relevant the topic is, especially for the younger, female up-and-coming talents. Many artists would like to have female management, but find that it is still difficult to find women in the field. There are many reasons for this, not least that female managers are often not as prominent as their male counterparts. But they do exist, the hidden champions. We bring successful female managers on stage and let them talk about their experiences and expertise. In 2021, the focus of the session was on empowerment and training. This year, it will also be about the entrepreneurial and economic side of the management business. After all, one must also dare to become an entrepreneur and take on the economic responsibility. Perhaps the business model is also a reason why too few women choose this field of activity, which is usually associated with entrepreneurial self-employment and uncertain financial income.

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