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Marketing Entertainment: A Future Outlook

Sessions / Panel / Film & Future / Basic


Digitalization is changing marketing in every respect, in the entertainment industries as in all other sectors of the economy. Traditional ways of communicating with customers are becoming less important, and digital platforms increasingly dominate public communication. Targeting, automation, data management and content are becoming key concepts in marketing, while the relationship between creation and management needs to be reorganized. However, the available marketing instruments are played differently in the various entertainment industries. Experts from the film, games and music industries discuss these differences and outline future trends in marketing entertainment products. The discussion is moderated by AC Coppens.

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