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Der europäische eSports-Markt im Überblick

Auf dem Weg in den Mainstream

Sessions / Creative Tech, Marketing / Basic

german

For some years now, the eSports market has been moving rapidly from the niche to the mainstream. This is reason enough to take a closer look at the economic development of this exciting market and to focus on the European market volume as well as key figures on the target group and other stakeholders. In addition, it will be shown why this target group is so interesting for the advertising industry and what similarities and differences there are to "traditional" sports. Furthermore, the development of eSports in the context of the current COVID-19 pandemic will be discussed.
This session will be held in German.

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