From Blog Posts to TikTok Trends: Music Content Creators Between Au­then­ti­ci­ty and Al­go­rithms

In the past, music fans discovered their next favourite artists through blogs and detailed reviews in music magazines. Today, this also happens on Instagram Reels, TikTok clips and viral moments. In this open conversation, American music content creator and journalist Sam Murphy (@popsamcam) meets Berlin-based singer-songwriter and composer FAYIM (@fayim.musik) to discuss how music journalism has evolved in the age of social media and what has been lost or gained along the way.

They discuss the journalistic skills and values that musicians and content creators will need in 2025 to stand out. They address the reality of independent music reporting: from the question of how to remain independent while collaborating with labels, brands and artists, to the balancing act between authenticity and engagement metrics. Sam and FAYIM further discuss the current and changing pop music market, take a critical look behind the scenes and venture a glimpse into the future.