Bridging The Gap!

Connecting European Audiences with African Music Roots

Panel
Recorded Music
EN
This date is in the past.

Amapiano, Afrobeats, Kwaito... African beats have been gaining popularity in Europe in recent years:
According to the IFPI global music report, Africa is the fastest-growing music market, with a growth rate of 24.7%. And Germany is currently the sixth-largest market for Afrobeats listeners. - Yet the connection to the music's countries of origin remains distant.

In this dynamic panel, we'll engage with a spectrum of industry insiders to highlight the potential of the vibrant African music scene around Afrobeats. We'll delve into the challenges, exciting prospects and fresh approaches to fostering long-term partnerships that resonate both locally and globally. Participants will benefit from practical recommendations on topics such as co-production and marketing.