Doobie Scoot Canoe: Wie Re­per­toire aus Deutsch­land in­ter­na­tio­nal den Durch­bruch schafft

presented by SoundOn/TikTok

Session
LocationEast Hotel / C1
Panel
Marketing & Fan Engagement
Streaming Economy
DE
This date is in the past.

This panel explores what it really takes for repertoire from Germany - whether in German or any other language - to resonate worldwide. German music is reaching global audiences in ways that would have seemed unlikely just a few years ago. 

From unexpected viral moments entering the Billboard charts, to a growing wave of internationally successful artists with roots in Germany, the rules of breaking music across borders are being rewritten. How do songs travel across markets? What role do platforms, communities, creators, and cultural moments play? And why are international hits increasingly emerging from places and genres that were once considered niche?