"Sign Yourself" – Der Newcomer Talk

Good music might be the beginning, but it's far from a guarantee of success. Nowadays, many emerging artists build their own brand and start networking long before the first deal is even on the table. At the same time, TikTok, new marketing channels, and AI are reshaping the music industry. The market is getting increasingly complex, which can quickly become overwhelming. 

This panel brings together newcomers and experts from record labels, artist development, and music marketing. Together, they will discuss what young artists truly need today, the opportunities these new paths offer, and how to gain visibility without losing sight of your unique sound. Honest insights, practical tips, and fresh perspectives for everyone looking to carve out their own place in the music industry.