© Rupert Truman

Emma McGrath

Music Singer-Songwriter, Pop London, United Kingdom

Over the past months, Emma McGrath—not to be confused with the violinist of the same name—has amassed an impressive range of stirring singles and live recordings on her YouTube channel. Performances that captivate even those who aren't usually into emotional pop music.

As if she's never done anything else, the young Brit with the unique voice sings of frustration and loss, but also of happier memories, effortlessly changing gears from cool and low to light and airy. She's in such complete control of her voice that her melodies get under the audience's skin within a few notes, something she proved on the BBC Introducing stage at the 2018 Standon Calling Festival. McGrath needs no bells and whistles to make herself heard—and touch the hearts of those who will truly listen.

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