Keychange
Our initiative for diversity and sustainability in the music industry.
Keychange is a movement and network that supports talented, underrepresented genders with training, mentoring and international contacts as well as performance and presentation opportunities at partner festivals. As Reeperbahn Festival, we are a founding member and advocate for a 50/50 genderequality pledge for festivals and music organizations worldwide.
Learn what you can do to support the movement here.
« It gives me hope that a movement like Keychange exists. In an industry that has always been dominated by men, from labels to opportunities for musicians, I'm so happy I get to be alive to witness the tides changing as we work towards a world where underrepresented genders are equally heard and celebrated. I embrace this opportunity to learn from everyone championing this important movement and to take part in creating awareness around the importance of equal opportunity. »Alice Phoebe Lou
Studies on gender equality in the music industry
With a large-scale market research study funded by the Federal Government Commissioner for Culture and the Media (BKM), we have examined the gender distribution in the submarkets of German music culture and the music industry as part of the Keychange initiative. For the first time, we are also looking at the relevance of gender equality on the use of music services from the perspective of consumers.
FAQ
What is Keychange?
Who is behind Keychange?
How can I participate in Keychange?
How do I register my festival/organization for the Keychange Pledge?
What about transgender and non-binary artists and innovators?
How did Keychange start?
What is the current gender balance at live music festivals?
What does 50/50 mean?
Does 50/50 also mean gender equity of festival headliners?
What if a festival's programme is more balanced one year than another?
In what areas are other music organizations encouraged to use the 50/50 goal?
Why aren't we asking for exactly the same data from everyone?
How do we go about collecting all this data?
Why now?
What will happen in the future?
Why is Keychange currently necessary?
« It is long overdue that those discriminated receive the same opportunities as privileged people. And 2022, there is still a lot to do before equality is achieved in the music business. That's why we support Keychange's work on this very thing. We are excited and look forward to stimulating discussions, exchanges with other open minded people in the music business and hope to change things for the better . »Inéz & Demian (ÄTNA)