Keychange

Empowering Women In Music


A place where diversity is alive and well – while the music business often sees itself as such, the industry is still not doing enough at the structural level to make this a reality. Achieving gender equality is an essential step on the way to ensuring the music industry remains fit for the future. Reeperbahn Festival has teamed up with strong international partners – as Musikcentrum Sweden, Iceland Airwaves, BIME, Tallinn Music Week, Way Out West, The Great Escape and Mutek – to develop the Keychange project, which actively promotes international networking and performance opportunities for female musicians and innovators and assists them in gaining access to new markets and will create a better, more inclusive music industry for present and future generations.

So far, 100 music festivals from Europe and Canada support the Keychange initiative, which was launched by British music funder the PRS Foundation in 2017. The Reeperbahn Festival has been on board from the start. The goal is to have 50 percent of women among festival participants by 2022. In the Keychange Programme, 60 women from the music biz (artists and management) have the chance to network and support each other. The EU is supporting the 15-month programme with funding of 200,000 euros. In Addition, Keychange is supported by the German Federal Government Commissioner for Culture and the Media.

Find out more.

Keychange Trailer


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