What music enthusiast doesn’t dream of a job in the industry at some point during their teens (at the latest)? Those who are seriously interested in a career in the music industry will rarely find as many opportunities to get into the business as at Reeperbahn Festival. As in previous years, festivalgoers can get a real taste of the music-business world by taking part in the Education programme – this year with a line-up of 30 workshops, talks, and discussion sessions. Experts and well-known names from the fields of live entertainment, recorded music, publishing, marketing, and technology focus on the music business in all its many forms and facets.

For example, in the workshop “Music market Hamburg, job market Hamburg”, Andrea Rothaug (Rockcity Hamburg) will talk to three Hamburg-based artists – Frank Spilker (Die Sterne), Rick McPhail (Tocotronic), and Dirk Darmstaedter (solo artist, The Jeremy Days; former Tapete label manager) – about Hamburg as a music hub. What’s life like in the city and what are the challenges? In “How does a podcast work?”, Jakob Thoene (Electronic Beats), Steve Clash (Übernacht-Podcast), and Daniel Nikolaou (Spotify) explain the secret behind the unexpected success of the podcast and what goes into making a podcast in 2018 – they also offer useful tips for the marketing of content of all kinds. In the talk “Instagram, Musically, and Snapchat”, social-media experts Marvin Göldner and Philipp Thurmann provide valuable information on the social networks of the moment.

Also confirmed for the Education programme:
Businessmodel Apps? | Crowdfunding für Kreative - Do it! | Data and evaluation | Der Ton macht die Musik: Durch gute Kommunikation zum Erfolg | Event Marketing meets Data Science |Facebookmarketing| How Artist Get Selected At Showcase Festivals | How To Build And Monetize An Audience Today | Label work and product management | Music-Videos im Abo-Modell: Das Ende der Value-Gap? | Music licensing for movies | Innovations and media law | Noah Pred | Socialize Your Radio! | Spielend Geld verdienen - Musiker in der GVL | Stars, Sternchen und Champagner-Supernova | Steps Ahead! Professionals listen and rate demos | Stress management and burnout prevention  | Addiction and depression | The Problem With #femaleproducer | Was macht eigentlich ein Musikverlag? | Wider die Brutto-Netto-Schwäche | How does successful networking work? | Youtube. Production and Marketing