For the 11th time tomorrow, the Reeperbahn Festival delegation, taking along their own comprehensive programme offering, will travel to the creative metropolis Austin which will become the world hub for music, film and interactive for ten days for SXSW.

Empowering Women In Music… 
…is the credo of several programme items of Reeperbahn Festival at SXSW. Reeperbahn Festival is a co-initiator of European initiative "Keychange", which is aimed at ensuring a balanced gender ratio in the music world. Two years after its start, it is time now to have a look at comparable non-European initiatives. The US equivalent of "Keychange" is the newly founded Task Force of the Grammy Academy Initiative on Recorded Music.
During a panel session the models of the two initiatives, whose goals are similar, will be compared. The discussion panel members are Vanessa Reed, Managing Director of PRS Foundation, Andreya Casablanca and Laura Lee, singers of the band Gurr as well as a member of the Task Force on Gender Balance of the Grammy Academy Initiative on Recorded Music.The debate will be facilitated by Chris Douridas, co-founder of the radio channel KCRW, Los Angeles, and begin at German Haus at 02:00 pm on 12 March.

On the previous day, Reeperbahn Festival and "Keychange" will already stage a concert night, presenting a selection of international female artists at the venue EU@SXSW, including the new "Keychange" ambassadress, rapper Mavi Phoenix (AT), the band Gurr (DE) as well as Lowly (DK) and SOAK (UK). 

Immersive Experiences 
The second key topic of the Reeperbahn Festival programme offering at SXSW will be "Immersive Experiences". On 12 March, three technology-based programme items will take place at German Haus:   

• Session: The Future of Us: On Exploring the Depth of Immersive Media and Creating New Social Experiences in Extended Realities. German Haus
• Fireside Chat: Curating Festivals at the intersection of art, science, technology and creative industries. German Haus
• Presentation: Presentation of commissioned work "Symphony of Noise VR" by Matthew Herbert, staged at Reeperbahn Festival in September 2019. The work will combine the compositions of the British sound scientist with virtual reality, creating an innovative music experience. German Haus

Reeperbahn Festival on Sequencer Tour 
Reeperbahn Festival is ambassador for the initiative "Deutschlandjahr USA", sponsored by the German Federal Foreign Office and organized in cooperation with Goethe Institute and the Federation of German Industries (BDI). In the course of the Sequencer Tour, after a first event in Los Angeles in November, the second stop will be Austin. In this context, the following three sessions "How to achieve a gender balance in the music sector - comparing aims and measures in Europe and the U.S.", "The Future of Us: On Exploring the Depth of Immersive Media and Creating New Social Experiences in Extended Realities" and "Curating Festivals at the intersection of art, science, technology and creative industries" will be presented by "Deutschlandjahr USA" at German Haus on 12 March.  

The complete programme of Reeperbahn Festival at SXSW:

• 10 March 2019, 04:00 pm, Networking: Reeperbahn Hamburgers – Digital Media Women Day, Downtown Burgers
• 10 March 2019, 05:00 pm, Session: re:publica on Sequencer Tour, Berlin Saloon
• 11 March 2019, 11:00 am, Media Match: next media accelerator on Sequencer Tour, German Haus
• 11 March 2019, 04:00 pm, Networking: Reeperbahn Hamburgers – Interactive Edition, Downtown Burgers
• 11 March 2019, 07:30 pm, Showcase: Reeperbahn Festival & Keychange proudly present: Mavi Phoenix, Gurr, Lowly, SOAK, EU@SXSW
• 12 March 2019, 02:00 pm, Session: How to achieve a gender balance in the music sector - comparing aims and measures in Europe and the U.S., German Haus
• 12 March 2019, 03:00 pm, Session: The Future of Us: On Exploring the Depth of Immersive Media and Creating New Social Experiences in Extended Realities, German Haus
• 12 March 2019, 04:30 pm, Fireside Chat: Curating Festivals at the intersection of art, science, technology and creative industries, German Haus
• 12 March 2019, 11:00 pm, Session: Vorstellung der Reeperbahn Festival Werkuraufführung „Symphony Of Noise VR“ inspired by Matthew Herbert, realized by Michaela Pňačeková & Jamie Balliu, German Haus
• 14 March 2019, 09:30 am, Networking: Brekkie with the Aussies, Sounds Australia, Australia House
• 14 March 2019, 04:00 pm, Networking: Reeperbahn Hamburgers – Music Edition, Downtown Burgers