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How­dy Te­xas - we are co­m­ing for you! 

As we gear up to present this showcase at the world's most renowned creative conference, we invite you to join us on March 14th for an unforgettable journey into the heart of music and culture. Together with our friends from Hamburg Music and Keychange, we open the doors on thursday, 14 March 2024, at iconic Shangri-La located at 1016E 6th Street in Austin. 

From 4:00 pm to 7:00 pm delicate Hamburgers await you while mingling with industry professionals and fellow music enthusiasts. This prelude promises to set the stage for an unforgettable evening ahead. 

As the clock strikes 7:00 pm, the Shangri-La will transform into the epicenter of musical exploration as we present the official SXSW Showcase of Reeperbahn Festival. Join us as we bring the spirit of the Reeperbahn to Texas, showcasing four acts from the ANCHOR, German Music Talent, and Keychange cosmos: 


  • 11:00-11:50pm Holly Macve
  • 10:00-10:40pm Lucy Kruger & The Lost Boys
  • 9:00-9:40pm VLURE* | Minimal Schlager
  • 8:00-08:40pm Stella Rose
  • 7:00-07:40pm orbit

*VLURE have canceled at short notice, Minimal Schlager will perform instead

To all SXSW badge holders, we extend an exclusive invitation to register for the reception and showcase via Eventbrite here and secure your spot for an evening of unique musical discovery. 
In addition to the musical festivities we invite you together with A2IM, CIMA und AIM to an exclusive matchmaking event on March 14th from 2:30-4:30 pm at "The Corner Room" in the East Austin Hotel. This tailor-made session provides music industry professionals with the opportunity to engage in carefully curated 1-on-1 meetings, fostering connections with potential new business partners. 

If you're a music industry professional in areas such as label, distribution, publishing, live, management, PR, music tech, or related sectors, and you're based in the U.S., Canada, UK, or the EU, or if you have a compelling connection to these regions from elsewhere in the world, please consider applying for this matchmaking session. 

Simply complete the form by February 28th. Slots are limited, and confirmations will be sent to the most suitable applicants in early March. 

Matchmaking Application Form 

Don't miss out on this unique networking opportunity! 

Here you can find all information about RBF @ SXSW