Alaa Elhadba

Alaa Elhadba is the Founder of Djoid, a music discovery and curation platform for Djs and Record Labels. With over 15 years of experience in technology, data engineering, and search systems, he combines deep product and technical expertise with a lifelong passion for music.

Alaa began his career as a Computer Engineer at Zalando, where he contributed to building one of Europe’s most advanced fashion search engines and coached teams on microservices. He later led Data Analytics & Customer Insights at Native Instruments, a global leader in music technology. In addition, he has consulted for more than 15 companies on technology architecture and strategy.

In 2025, Alaa was honoured with the GEMA Music Innovation Award, recognizing his role in redefining music discovery.