Alexa

Alexa moves at the crossroads of product management, release strategies, and festival organization - always with a deep connection to hip-hop culture As the founder of ALL CAPS and part of the team behind Tapefabrik – Germany’s biggest underground hip-hop festival – she leads the sponsorship efforts, building long-term partnerships with a focus on sustainable growth and cultural relevance. In addition to curating and organizing events, Alexa works closely with artists on release strategic development – blending creativity with a clear vision for positioning, branding, and long-term career building. She’s passionate about creating spaces where independent music can thrive and where cultural scenes connect meaningfully with the industry. Her mission: to bridge the gap between subculture, business, and cultural funding – always with heart, hustle, and respect.