CEO / RBX GmbH
Alexander Schulz, born 1966, is managing director of RBX GmbH and founder of the
Reeperbahn Festival, festival director of the ELBJAZZ Festival and chairman of the board of
Hamburg Music Business e.V.
In 1998 he founded the agency Inferno Events GmbH & Co. KG, which, under joint
management with Detlef Schwarte, introduced events like the “Theaternacht Hamburg” and
the “After Work Club”. Schulz was also managing director of HÄKKEN music club until
As co-creator of the EU initiative Keychange, which promotes greater gender equality in the
music industry, Schulz launched the “Pledge”, whose signatory festivals and music
organisations commit to achieving balanced gender representation.
Alexander Schulz has also lectured at universities such as Folkwang University, his alma
mater Leuphana University in Lüneburg and many others.