Dr. Jonas Haentjes

Jonas is a passionate family man, music enthusiast, athlete, and admirer of both technology and nature. Born in Hamburg in 1985, just months before the founding of Edel, he attended school there and in the United States. He studied medicine but decided after graduating to follow his true passion: entrepreneurship. At Roland Berger and Monitor Deloitte, he spent five years advising international pharmaceutical and medical technology companies on strategy, sales, and R&D. In 2016, he joined Edel and has served as CEO since 2018.

On weekends, Jonas pursues a wide range of outdoor hobbies, often finding inspiration for entrepreneurial ideas along the way. He is also an avid cook and passionate music listener, exploring genres from classical and jazz to dance, rock, and metal—across streaming, vinyl, and occasionally CDs. His own trumpet, however, mostly remains in the closet.