Gianna Cherchi

Gianna Cherchi has spent over ten years as a DJ (Bandulera) and event organiser in Hamburg's club scene, giving her a view of it from (almost) every angle: from behind the bar to production management, on stage and behind it, all the way to the marketing office.. After nearly nine years as Head of Marketing at Uebel & Gefährlich, alongside various projects for Hamburg clubs and collectives, she has been running Marketing & PR at Clubkombinat Hamburg e.V. since January 2026. Alongside her daily to-dos, she's currently focused on how clubs and event organisers can stay visible in AI-influenced search engines and as answers within AI language models – and has developed a practical GEO/SEO guide for Clubkombinat's member clubs.