Guy Morrow

Guy Morrow is Associate Professor of Arts and Cultural Management in the School of Culture and Communication at the University of Melbourne. His research examines artist-centred approaches to cultural management and the impacts of digitalisation, datafication and artificial intelligence on music artists within contemporary music ecosystems. He combines academic rigour with close arts-sector collaboration to develop actionable insights for artists, managers and cultural organisations. He is also the current president of the International Music Business Research Association (IMBRA) and a founding board member of Music Technology Australia (MTA).