Irene Sanchez

Irene Sanchez is a Social Media Editor at PULS, where she works for „PULS Startrampe“, the Bavarian Broadcasting Corporation’s program (Bayerischer Rundfunk) for newcomer artists. There, she develops and produces content for Instagram and TikTok that introduces new music and artists from the German-speaking music scene to young audiences. Her work also explores how young people discover music today and which stories and content actually resonate with them on social media. Her experience ranges from content development and platform-specific storytelling to distribution, development and community management for various formats across BR, ARD and funk.