Jennifer Sullivan

Jennifer Sullivan is Chief Marketing Officer and President, North America at KiTbetter, where she leads global brand strategy and business development for the KiTalbum, a patented physical-digital format that offers a new way for music to be released, experienced, and collected. Since its launch in 2017, KiTbetter has sold over 10 million KiTalbums worldwide, partnering with some of the most iconic artists and labels in the industry. The platform also enables independent artists and labels to release directly to fans through a customizable DIY toolkit.

Each KiTalbum offers a complete fan experience, pairing collectible packaging with a KiT device that unlocks high-quality audio, video, lyrics, and exclusive content on any smart device. It’s music you can see, hear, and hold.

A marketing futurist with deep expertise in brand strategy, entertainment, technology, and licensing, Jennifer has led award-winning campaigns for global brands including McDonald’s, Intel, Logitech, and Hasbro. She has also collaborated with artists such as BLACKPINK, Demi Lovato, and will.i.am. She was also founder of The STORM Report, a cultural intelligence magazine which was focused on storytelling, technology, opportunity, relationships, and meaning.

A frequent public speaker and guest lecturer, Jennifer is known for her bold creative vision, strategic leadership, and commitment to building fan-first models that connect culture, commerce, and community.