Johanna Leuschen

Johanna Leuschen heads the Portfolio & Innovation department within NDR’s portfolio management division. In this role, she fosters innovative product ideas for digital channels and younger audiences. Her current main focus includes strategy, digital transformation, and evolving media landscapes, userhabits and -needs. Previously, she worked at NDR in different teams, including as an innovation manager for N-JOY—NDR’s yound radio station—and as a freelance writer, presenter, and VJ for various editorial teams. For several years, she was responsible for booking musical acts for the N-JOY Reeperbus, which is once again showcasing selected Reeperbahn Festival artists at the Spielbudenplatz this year.