Jonny Amos

Jonny Amos is a music industry strategist, educator, author, producer and podcast host with more than two decades of experience across the creative industries. He combines practical experience of the music business with a strong interest in the technologies, business models and cultural changes shaping its future.
Jonny is the host of The Music Business Buddy, a podcast helping music creators and professional understand the business behind music. Through conversations with artists, managers, lawyers, publishers, music-tech entrepreneurs and industry leaders, the podcast explores the changing relationship between music, technology, rights, revenue and creativity.
He is the author of The Music Business For Music Creators, published by Routledge, which provides practical guidance for musicians navigating the modern music industry. He is also a Senior Lecturer at BIMM Institute, where he teaches and mentors the next generation of music professionals.
Alongside his education and media work, Jonny has professional experience in artist management and music production, including major-label credits. This gives him a perspective that spans both the creative and business sides of the industry.
Jonny works at the intersection of music and technology, engaging with music-tech and AI companies around education, creator adoption, industry positioning and the needs of music professionals. His areas of interest include music rights and publishing, micro-licensing, AI and copyright, metadata, creator economics and emerging digital platforms.
Jonny is particularly interested in how technology can create more accessible and sustainable opportunities for music creators. He brings a practical perspective to discussions around new technologies, balancing the opportunities they present with the commercial, legal and creative challenges they create for artists and rights holders.
As a speaker, interviewer and moderator, Jonny is known for making complex subjects engaging, accessible and relevant. He brings together industry knowledge, curiosity and a strong focus on practical outcomes, with a particular interest in connecting creators, technology companies, rights holders and educators.
His central mission is simple: to help music creators understand the business of music, while helping the wider industry better understand the needs of the people who make it.