Julian Krohn

Julian Krohn is Director Music & Audio at Germanys most successful creative agency, Scholz & Friends / WPP. Julian consults on music supervision, artist cooperations and licensing, as well as developing and producing successful audiovisual formats.
Next to his job he serves as lecturer in audio branding and brand partnership. At Scholz & Friends he is responsible for the music strategy of the Coca-Cola, VW and McDonalds advertising campaigns, amongst many others.
Until 2021 he served as Creative Director Music at creative agency Jung von Matt, where he was responsible for the music consulting for brands like Vodafone, BMW, BOSCH, Douglas, EDEKA and many more.
He spent 10 years at Universal Music in a number of positions, with his last role being A&R Manager in the Pop division, and held roles such as Repertoire Manager at Universal Music Publishing and Song Consultant at Kobalt Music Publishing.
He has a BA in Music Business at Popakademie Baden-Württemberg and received a stipendia from Westminster University in London for commercial music.