Liz Rivers

Hi, I’m Liz! I’m Sony Music UK’s International Creator Lead, specialising in global influencer strategy and creator marketing for artists across Sony Music’s labels. With 5+ years’ experience in the music and creator space, I have a proven track record of turning platform trends and cultural insights into campaigns that drive artist and song growth — including multiple #1 global streaming records and award-winning creator activations.

I lead global creator campaigns from strategy through to execution, managing international creator and agency relationships and developing data- and trend-led approaches that can scale across markets and social platforms. My work sits at the intersection of music, culture and social, with a focus on finding innovative ways to connect artists and their music with audiences around the world.