Matthew Reich

Matthew Reich is Co‑Founder and Principal of Artist For Artist®, a NYC–based experiential events, marketing and talent agency rooted in music‑industry expertise. Founded in 2018, AFA builds unforgettable campaigns and experiences—from full‑scale festival activations and experiential brand launches to creative services like management, content production and marketing, designed to move audiences and shift culture. Artist For Artist® is also deeply committed to purpose-driven work through its Artist For Action® initiative, which includes a growing coalition of artists like Billie Eilish, Peter Gabriel, Nile Rodgers, and Sheryl Crow united to address America’s crises of gun violence, mental health, social isolation and loneliness.

@matthew_reich
@afamgmt
@artistforaction
artistforartist.com
artistforaction.com