Max Wentzler

At 17 I decided to not pursue a professional career in freestyle skiing and follow my deeper passion for business and music. During university in the UK studying Music Production and PR, I co-founded an electronic music night at our student union alongside the artist now known as SAMPHA — a first step into creating experiences that connect audiences and artists in meaningful ways. In my final
year at university, I conceptualized and co-produced my first creative business project with 3 friends: a music documentary titled “39 Days: A Road Trip” with Red Bull Media House (2010). That marked my entry into the entertainment industry. This led to the co-founding of the brand “Don’t Let The Label Label You”.

Shortly after, I joined Klaus Bönisch Konzert- & Künstleragentur (KBK) GmbH / DEAG in Berlin as a talent buyer and promoter, gaining hands-on experience in tour promotion and talent development. While there, I launched a contemporary music brand under KBK, working with artists such as RY X. In 2014, I founded Z|ART Agency to offer a progressive alternative to conventional tour promotion. The following year, I co-founded Sacred Ground Festival, further solidifying my belief in curating artist-centric, emotionally resonant live experiences. I’ve found my calling in this creative madness.