Mick Ross

Mick Ross is the CEO of Generator, the North’s leading agency for music, culture and creative development. A celebrated musician and producer turned pioneering leader, Mick brings over 25 years of experience shaping culture through music and leadership. Over the past decade, he’s transformed Generator into a bold, future focused platform - one that powers talent, connects industries, and puts the North at the forefront of the UK’s creative economy. Driven by purpose and rooted in the region, Mick is building a creative sector that’s ambitious, inclusive and built to last.