Patrick Mushatsi-Kareba

Patrick Mushatsi-Kareba is Managing Director of FC St. Pauli, where he leads all revenue-generating business areas of one of Germany’s most distinctive football clubs. He is an internationally recognized executive with extensive experience at the intersection of sports, media, entertainment, and digital transformation.

Over the course of his career, he has held executive leadership roles across more than 25 international markets. Before joining FC St. Pauli, he served as CEO of Sony Music GSA and held senior leadership positions at Apple, Universal Music, Musicload (Deutsche Telekom), and Napster, helping shape the evolution of the digital media and music industries.

With more than two decades of leadership experience, Patrick is known for driving business transformation, unlocking growth, building high-performing organizations, and developing future-oriented commercial strategies. His work combines strategic thinking with a strong commitment to innovation, sustainability, and diversity.

Beyond his executive career, Patrick is a sought-after speaker on leadership, digital transformation, diversity, and the future of sport and entertainment. As co-author of the SPIEGEL bestselling book People of Deutschland (2023), he also champions inclusion and social impact, reflecting his longstanding commitment to shaping organizations that create both economic and social value.