Ruth Mac

Ruth Mac is a DEIA practitioner and independent artist, leading a dual career that merges advocacy and creativity to drive equity in the music industry and beyond. As Senior Manager, DEIA at SoundCloud, she advances equity for artists, fans, and employees through strategic initiatives, partnerships, and inclusive policies. In 2025, she was selected as a Keychange TLP Leader, building on her commitment to reshaping the industry. Alongside this work, she records and performs under her artist name, Ruth Mac. With music rooted in themes of identity and social consciousness, she has toured across Ireland, the UK, and Europe,