
Theo Mseka
DE
Real Music - better campaign: How immowelt Bet on Nostalgia Over AI
East Hotel / Olive + Pepper
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Theo Mseka serves as the CEO of immowelt (AVIV Germany GmbH) since late 2025. As a 23-year industry veteran, he brings deep international expertise in building and scaling digital real estate platforms across 17 countries—including South Africa, Turkey, Russia, and the Philippines.
Outside the boardroom, he channels his passion for music into championing emerging talent across Africa through his record label, Tahoe Studios.
Image: immowelt
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