Tomas Luyke

Tomas Luyke is Director of Marketing Technology & Innovation at Nettwerk Music Group, the independent label behind artists like Paris Paloma, SYML, Rikas and Passenger. His work sits where marketing, operations, data, and new technology meet: he designs the systems and workflows the marketing teams run on and sets the standards for how the label uses AI responsibly.

Before Nettwerk, Tomas held roles across independent and major labels, most recently as Head of Artist & Label Services at Warner Music / ADA. Across those roles he supported global artists and labels on campaigns spanning frontline, catalog, and digital strategy. That mix gives him a clear read on how major and independent ecosystems coexist, and on how technology is reshaping both.

Tomas also contributes to Music Tech Netherlands, connecting the country's music and tech communities. He advocates for a future where digital intelligence supports stronger decision-making and frees up more space for human creativity.