Head of Content Programming & Strategy / TikTok Deutschland
Dr Yasmina Banaszczuk is Head of Content Programming, Strategy and Safety at TikTok Germany. She shapes the diversification of content on TikTok and the diversity of the community, identifies trends and makes them accessible to a broad target group. Previously, she worked for several years as a permanent as well as freelance journalist and consultant at various media houses and companies focusing on net and pop culture, gaming and diversity - among others at VICE's sub-site Broadly. In addition to over seven years of industry experience ranging from strategy to communications management, Yasmina Banaszczuk completed her PhD in economics and social sciences in 2016.