Zara Kaneva

Zara Kaneva is the head of Product & Distribution for TikTok (SoundOn) in the EMEA market. Since joining in 2022, she has played a pivotal role in launching and scaling SoundOn’s presence across Europe, Africa, and the Middle East - developing and integrating innovative tools that empower artists and labels to thrive in the digital music ecosystem.
With a strong background in music technology, Zara spent several years working closely with various music and tech companies and their development teams, forging strategic partnerships and driving product innovation at the intersection of music and technology. Her expertise lies in building scalable, artist-centric solutions and creating monetisation strategies that support TikTok and SoundOn's global music vision.