2WEI & Position Music presents: Music in Hol­ly­wood Trailers

In this panel, organized and moderated by the music production house 2WEI Music (HAM/BER/MUC/AMS/LA) and the label/publisher Position Music (LA), everything revolves around the art of music placement in Hollywood trailers.
 

Both companies have been working hand in hand in the sync field for years and have jointly placed countless tracks in trailers for films, series, and games, including Wonder Woman, Tomb Raider, and Assassin’s Creed.
 

What creative and strategic decisions lie behind the selection of music that reaches millions of viewers worldwide? What does a track need to sound like? What kind of trailer music is currently in demand, and how might trends evolve?
This panel offers exciting insights and firsthand experiences from international industry experts in music production, trailer houses, and film distribution. It provides an opportunity to discuss current trends, challenges, and key success factors in the trailer music industry with insiders.