Die Be­deu­tung der Charts

Although streaming and social media set additional benchmarks today, the music charts still play a central role in the business: they are trend barometer, marketing tool, and career springboard all at once. Charts provide orientation for artists, fans, media, labels, publishers, promoters, and managers, increase visibility, and shape listening habits.

Why are the charts still so important for everyday work in the music industry? What does an artist need to do to make it into the charts in the first place – and who actually reports and how?

Our panelists will offer insights into how the charts work, explain how they reflect the market, and discuss their opportunities and limitations – between prestige, success measurement, and new strategies for reach.