Long Game vs. Viral Moment – Managing Artists Today

Artist management is about turning a vision into a career – building trust, opening doors, and making the right calls at the right moments. And the job is changing fast: an industry built on patient, long-term artist development is increasingly chasing viral moments and short-term spikes. Drawing on experience managing both independent and major label artists across multiple markets, this session breaks down what management really involves day-to-day – and the tension between building a career for the long run versus riding the next trend.

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